Marketing faces a data challenge, especially in B2C companies. 

However, it’s not about not having enough data. 

In fact, they have abundant data.  

The hitch is that over 35% of marketers aren’t entirely confident about their data quality.

In 2020, 2.5 quintillion bytes of data was created daily, and it is projected to reach 463 zettabytes by 2025. As the volume of data being generated continues to grow exponentially, so does the emphasis on data integrity.

Sales teams use an average of 10 different tools. Regardless of the exhaustive tech stack, they end up using only 62% of it yet spend a mere 27% of their time selling.

Do you know B2B SaaS businesses spend around $500 to $700 to get potential customers interested in their product? Shockingly, 27% of them go uncontacted.

78% of customers buy from first responders
Lead response times less-than-a-minute improves chances of conversions by 391%

Every MQL is a potential sale because they are qualified, carefully nurtured, and engaged with your business. However, only 13% of MQLs convert into SQLs; and only 6% of SQLs convert into sales. And the rest of them slip through the cracks. 

In today’s efficiency economy, every organization is seeking tools to enhance their Salesforce experience, making it more seamless, quicker, and highly efficient. In fact, 94% of the organizations are planning to consolidate their sales tech stack in the upcoming 12 months, according to a Salesforce study.