UXPin is a product design platform with a mission to enable the best user experiences by merging design and engineering into one world of better, faster product development.
The Business Challenge
Shortly after UXPIN launched in 2010 they turned to Salesforce and its large number of integrated marketplace apps to help manage and scale their sales operations.
Like many of today’s fast-growth companies, UXPin became a victim of its own success. They had a large influx of leads and they needed an easy and effective system to route them. When they came to Power Router, they were already using another vendor for similar functionality.
The challenges at UXPin were:
- Getting leads to the correct rep instantly
- Implement account based prospecting by routing existing customer leads to account executives who were working an Open Opportunity.
- Routing leads coming from the same company to the same rep
As soon as UXPin implemented Power Router, the team was able to control and manage the influx of leads effectively and create intelligent rules to assign the leads to the right owner.
Improved Speed to lead and Response Rates
UXPin had multiple internal teams and wanted to route leads based on different segments. Power Router helps the team easily round robin and organize the large influx of sales leads. The ability to see why a lead was routed to a particular rep gave them insights on how to improve their routing strategy.
Improving end-user experience with Account Based Prospecting
UXPin implemented Power Router matching functionality to associate incoming leads automatically to existing accounts and using the association to make powerful decisions to route leads to the right account owner.
UXPin wanted to route leads from existing customers to account owners with Open Opportunities. Power router made this easy to configure with the Match product.
“The lead to account match feature helps us with our account-based prospecting. It also helps us make sure the proper rep gets set up with their leads and different reps arent accidentally stepping on each others toes. It makes a better experience for our team internally but also a smoother end-user experience so each organization has a single point of contact.” – Samathan Rosenbaum – Head of Sales, UXPin
Cut down costs
When UXPin came to Power Router, they were using another vendor and were facing challenges with reliability. Power Router team was able to translate the requirements quickly and got them started within a few days.
The Power Router team worked hand in hand with UXPin to assure a swift and stress-free switch over
while staying focused on UXPin’s three primary needs and reducing costs.
“We previously used a competitor and were paying over 4x the cost for the same or potentially less functionality”
UXPin was able to create a much more powerful routing strategy to increase conversions by upto 30% for incoming leads and improve end user experience for their customers.
“Power Router has been a great addition to our tool stack for a number of reasons! First off, it lives directly inside salesforce so it connects seamlessly with our CRM. Power Router is a simple, yet powerful and effective way to route sales leads. The team has also been there to help us every step of the way to get the most out of the tool for our organization.”