Native vs Non-Native Salesforce Apps: Which is Better?


In today’s efficiency economy, every organization is seeking tools to enhance their Salesforce experience, making it more seamless, quicker, and highly efficient. In fact, 94% of the organizations are planning to consolidate their sales tech stack in the upcoming 12 months, according to a Salesforce study. 

But choosing between native and non-native tools can be a tough decision. Why does it matter? Your sales process is only as efficient as the tools you choose. In this guide, we’ll explain the difference between native and non-native tools in Salesforce, key criteria of selection, and why this difference should matter to you.

What is a Native Salesforce Application?

A Salesforce-native tool is built right into the Salesforce system ( It works closely with Salesforce, almost like it’s part of the same architecture. It doesn’t need extra connectors or proprietary API to integrate with Salesforce. That’s why native applications are often seen as more reliable and secure because your data never leaves Salesforce. 

Unlike native tools, which are tightly integrated with Salesforce and operate seamlessly within its environment, non-native applications are developed and hosted outside of the Salesforce environment. They may use APIs or connectors to communicate with Salesforce but do not function as an intrinsic part of the Salesforce platform.

Why is Salesforce Native Application Better than Non-native Application?

Choosing between a Salesforce-native application and a non-native application is a critical decision for any organization. Here are various reasons why a your company should strongly consider using Salesforce-native applications:

Seamless Integrations

Salesforce-native applications are designed to seamlessly integrate with Salesforce, offering a consistent user experience and workflow. This integration allows users to work within the familiar Salesforce environment without the need for additional logins or complex data transfer processes.

Data Integrity

 Native applications operate within the Salesforce ecosystem, ensuring that data remains consistent and up-to-date. There’s no need for complex data synchronization, reducing the risk of data discrepancies and errors.


Salesforce has stringent security measures in place. Salesforce-native applications inherit these security features, providing a higher level of data protection and compliance with industry regulations. In contrast, non-native applications may raise security concerns as data may be processed on third-party servers.

Ease of Maintenance

Native applications typically follow Salesforce’s release cycles and updates, making maintenance and support more straightforward. Updates are often in sync with Salesforce releases, reducing the risk of compatibility issues.

Trust and Reliability

Salesforce-native applications are built within the Salesforce ecosystem and adhere to Salesforce’s reliability standards. This trust is essential for businesses relying on Salesforce for mission-critical operations.

User Adoption

Users are more likely to embrace Salesforce-native applications because they align with the familiar Salesforce interface. Higher user adoption rates contribute to successful tool implementations.

Centralized Data

Data remains centralized within Salesforce when using native applications, streamlining data management and reducing the risk of data fragmentation

Choosing between a Salesforce native and non-native tool isn’t a technical choice anymore; it’s a strategic one. Because your choice of Salesforce apps can either boost your success or become a roadblock to efficiency. 

Native apps work smoothly with Salesforce, ensuring your data is safe and everything runs well. On the flip side, non-native apps, while having their perks, can be tricky, especially when it comes to keeping your data secure and ensuring efficient operations.