Ebooks & Guides
Your Go-to-content for Effective Revenue Operations
Salesforce lead-to-account matching checklist guide
MARKETING The traditional revenue playbook is becoming obsolete. GTM strategies are evolving rapidly. Teams are expanding into newer customer acquisition
Lead Handoff Playbook
MARKETING Leads don’t convert as soon as they enter your funnel. They transition through different stages from marketing to sales
Revenue Impact of Sales and Marketing Misalignment
MARKETING Marketing and sales alignment closes 38% more deals and generates 208% more revenue. Yet, 96% of teams struggle to
The High Cost of Lead-to-Account Matching in Salesforce
MARKETING 94% of global organizations implement ABM. Yet, only 19% feel confident in their ABM operations. Operationalizing ABM in Salesforce
Cost of Bad Lead
MARKETING Tired of generating leads that won’t convert? You’re not alone. 53% of marketers spend 50% of their budget on
Cost of GTM Delays
GTM OPERATIONS GTM delays shouldn’t cost you more than time—it definitely shouldn’t be hitting your revenue. If it is, your