MARKETING
Revenue Impact of Sales and Marketing Misalignment
Marketing and sales alignment closes 38% more deals and generates 208% more revenue. Yet, 96% of teams struggle to make it work. The misalignment is no small deal. It’s costing companies a trillion dollars annually Teams are dropping the ball, and revenue leaks are happening. Pinpointing the problem is tough. So, here’s a checklist guide to help you spot the leaks in your funnel.
The go-to-choice of today's modern revenue teams
In this guide, you’ll learn:
- Cost of sales and marketing misalignment
- Identify the root causes behind sales and marketing misalignment that can lead to significant revenue leaks.
- How to craft a unified sales and marketing strategy that optimizes every touchpoint in the customer journey for maximum revenue impact.
- The crucial metrics to track when aligning sales and marketing
See how companies use PowerRouter
to unlock their revenue potential
"PowerRouter is the best lead routing tool in the industry right now. It effortlessly simplifies our MQL-based lead routing workflows, reducing MQL leakage by 80%. We rely on PowerRouter for all our lead routing needs to ensure the leads land in the hands of the right sales teams."
Nick Lauricella
Sr. Marketing Operations Manager, Cockroach Labs
"PowerRouter has changed how we handle lead routing, boosting our efficiency significantly. Integrated with Salesforce, it ensures accurate and fair lead distribution, improving operational accuracy. The streamlined routing also enhances sales process efficiency, freeing up time for lead engagement and simplifying productivity. Highly recommended for any business looking to optimize their conversion, accuracy, efficiency, and management."
Austin Walter
Revenue Operations Manager, ShipBob
"PowerRouter has been a great addition to our tool stack for a number of reasons. It lives directly inside Salesforce so it connects seamlessly with our CRM. We were previously paying 4x the cost for the same or potentially less functionality. PowerRouter is a simple yet powerful and effective way to route sales leads."
Sam Rosenbaum
Head of Enterprise Sales, UXPin
"PowerRouter has been a perfect lead assignment solution. It has saved a lot of admin time and we anticipate increasing conversion rates leading to more sales"
Jasmine Watts
COO, Tahoe Mountain Realty
PowerRouter has helped us solve one of our important business needs in Salesforce. This tool ended up solving our round robin needs flawlessly!
Edward Glenbockie
Sales Operations Manager, Emtrain.
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