No-code, low-stress workflow automation

Make lead management easier with simple workflows for lead assignment, matching, and eliminating duplicates

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The go-to-choice of today's modern revenue teams

See how companies use PowerRouter
to unlock their revenue potential

Easy Workflows. Efficient sales

One-click automation for faster GTM

Configuration delays typically means delayed responses. Quickly optimize dynamic GTM processes in minutes with simple drag-and-drop visual workflows. Create lead cohorts based on territory or revenue size. Focus your rep’s time on high-potential deals. 

Match with pinpoint accuracy

Match leads with the right accounts with pinpoint accuracy, avoid confusion. Set custom tiebreakers and avoid leads being matched to multiple accounts.

Prevent bad data from hurting your pipeline

Stop duplicate leads from entering your pipeline. Improve your pipeline efficiency by 95%. Automatically identify, merge, and eliminate duplicate leads as they enter your CRM in real-time.

Everything you need to automate Salesforce workflows at one place


Simple drag and drop interface to build any workflows.

Match & Route

Match & route any object in Salesforce instantly

Qualify & assign

Qualify and assign hot leads to the right reps in minutes.

Match with precision

Set custom tie breakers to find the best account match. 

Smart integrations

Stay connected and updated with smart integrations.

Interactive dashboards

Real-time insights into rep activities & sales metrics.

Real-time alerts

Alert reps in real-time to enable speed to lead.

Account handoffs

Connect buyers with the right teams throughout the buyer journey 

Duplicate matching

Find and merge duplicates between leads and contacts.

Round robin distribution

Distribute leads fairly and accurately

Load balancing

Limit assignments to avoid account and lead hoarding

Holiday management

Avoid assigning to inactive reps, who are unavailable

Your single source of truth for lead routing

Unify your data, processes, and tools within Salesforce

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Lead to Account Matching in Salesforce, Quick and Easy Way

Picture this: You are running a successful outbound sales campaign, and one of your leads from those efforts unexpectedly comes through your inbound route. This lead is then assigned to one of your inbound SDRs. The catch is, your inbound team is unaware of the prior outreach by your outbound team and reached out to the prospect with curiosity. 

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The Easiest Way to do Lead Assignment in Salesforce

Lead generation is a top priority for 50% of marketers. On average, organizations generate an impressive 1,877 leads per month. Unfortunately, only 27% of them get contacted, which means companies are allowing 71% of their hard-earned leads to leak through the cracks, leaving valuable revenue on the table.

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