MARKETING
Cost of Bad Lead
Tired of generating leads that won’t convert? You’re not alone. 53% of marketers spend 50% of their budget on lead gen. Unfortunately, 79% of them don’t convert into a sale. That’s a significant amount of revenue leakage. Also, it’s a hit on marketing resources. Before blaming your lead generation methods - check your data. Bad CRM data might be hurting your lead generation efforts. And killing your marketing ROI. Check the “Cost of a Bad Lead” workbook to understand how exactly bad CRM data is hurting your marketing ROI. Fix the data, fix your inbound pipeline.
The go-to-choice of today's modern revenue teams
In this guide, you’ll learn:
- Different types of bad leads in your CRM
- Identify signs of poor data quality and how it contributes to the generation of bad leads, impacting your marketing efforts
- The true cost of pursuing leads that are unlikely to convert, and discover how it chips away at your budget and ROI
- How to evaluate the missed opportunities and potential revenue gains that are sacrificed when resources are invested in pursuing leads with low conversion potential.
See how companies use PowerRouter
to unlock their revenue potential
"PowerRouter is the best lead routing tool in the industry right now. It effortlessly simplifies our MQL-based lead routing workflows, reducing MQL leakage by 80%. We rely on PowerRouter for all our lead routing needs to ensure the leads land in the hands of the right sales teams."
Nick Lauricella
Sr. Marketing Operations Manager, Cockroach Labs
"PowerRouter has changed how we handle lead routing, boosting our efficiency significantly. Integrated with Salesforce, it ensures accurate and fair lead distribution, improving operational accuracy. The streamlined routing also enhances sales process efficiency, freeing up time for lead engagement and simplifying productivity. Highly recommended for any business looking to optimize their conversion, accuracy, efficiency, and management."
Austin Walter
Revenue Operations Manager, ShipBob
"PowerRouter has been a great addition to our tool stack for a number of reasons. It lives directly inside Salesforce so it connects seamlessly with our CRM. We were previously paying 4x the cost for the same or potentially less functionality. PowerRouter is a simple yet powerful and effective way to route sales leads."
Sam Rosenbaum
Head of Enterprise Sales, UXPin
"PowerRouter has been a perfect lead assignment solution. It has saved a lot of admin time and we anticipate increasing conversion rates leading to more sales"
Jasmine Watts
COO, Tahoe Mountain Realty
PowerRouter has helped us solve one of our important business needs in Salesforce. This tool ended up solving our round robin needs flawlessly!
Edward Glenbockie
Sales Operations Manager, Emtrain.
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