Cost of Bad Lead

Tired of generating leads that won’t convert? You’re not alone. 53% of marketers spend 50% of their budget on lead gen. Unfortunately, 79% of them don’t convert into a sale. That’s a significant amount of revenue leakage. Also, it’s a hit on marketing resources. Before blaming your lead generation methods - check your data. Bad CRM data might be hurting your lead generation efforts. And killing your marketing ROI. Check the “Cost of a Bad Lead” workbook to understand how exactly bad CRM data is hurting your marketing ROI. Fix the data, fix your inbound pipeline.

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