The High Cost of Lead-to-Account Matching in Salesforce

94% of global organizations implement ABM. Yet, only 19% feel confident in their ABM operations. Operationalizing ABM in Salesforce is a common problem faced by many organizations. It messes with your ABM success rates. Wondering what’s going wrong? It boils down to your Salesforce lead-to-account matching process. So, here’s a lowdown on how inefficient lead-to-account matching process is hurting your ABM ROI.

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