Cost of GTM Delays

GTM delays shouldn't cost you more than time—it definitely shouldn't be hitting your revenue. If it is, your GTM operations need a serious check. Because GTM delays mess with your timelines and revenue ramp-up. Longer delays mean losing ground to competitors. However, most teams don't bother quantifying GTM delays because it's a pain. If you don't fix these delays promptly, your competitors snag your market position. So, here’s a quick 3-step framework to calculate the revenue impact of GTM delays.

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